What is in your Map report?

The report opens with your business name, trade, metro, and generated date. A Visibility score out of 100 and a one-paragraph, plain-English summary give you a first read on where customers can find you and where you may be missing calls.

Where we can model it, the header also carries a dollar line: the work, per month, that our estimate says is going to a competitor who shows up first instead of you. It is a modeled range built from real local ad costs, not a promise of booked jobs.

A homeowner needs your trade, searches Google Maps or asks an AI assistant, and sees a handful of businesses first. This section explains how that turns into a call for one business and a missed job for another.

It sets up the rest of the report in plain language: where you show up, where a competitor shows up instead, and what may be making the difference.

The monthly-dollar range starts with real local Google search volume and cost per click, meaning what advertisers pay for a click. A rank-position click-share estimate models the clicks going to top-three map results in towns where you are not showing up.

The report uses a conservative assumption that half of clicks go to those top three results, then values the modeled missed clicks using local ad costs. This estimates the value of attention going elsewhere; it does not measure lost invoices or guarantee what you will earn by fixing the gaps.

Being found is only the start. The automated mystery shopper follows the money journey a customer takes: find you, click through, look for a phone number, try to get a quote or book, and reach the contact form.

The journey checks show what works and what breaks, with evidence and a plain-language fix where available. They also check whether a visitor can quickly tell what work you do. No business is contacted as part of the report.

The fix list is ordered, with the top three tagged “Start here.” Each fix explains why it matters, the evidence behind it, its impact, and the effort or person needed: you, your web person, or us.

The accompanying instructions identify the action, the kind of specialist who can help, and tools where provided. Tool mentions are informational, not paid endorsements or affiliate placements.